🧭 Free · no login · data stays in your browser

Competitor Mapping Tool: Feature Grid and 2×2 Market Map

Build the competition slide in minutes. List competitors (including spreadsheets or doing nothing), tick the features customers choose on, and place everyone on a 2×2 map with axes you choose.

QUICK ANSWERA useful competitor map has two parts: a feature grid on the criteria customers actually decide by, and a 2×2 positioning map on two meaningful axes (for example price and product depth). Always include the status quo (spreadsheets, manual work) as a competitor.

Loading tool…

What the Competitor Mapping & Market Map Tool does

✅ Editable feature grid
✅ 2×2 positioning map (SVG)
✅ Custom axes
✅ Feature coverage %
✅ Print or export CSV

How to use the Competitor Mapping & Market Map Tool

STEP 1
List competitors
Add every serious alternative, including spreadsheets or doing nothing.
STEP 2
Pick features that matter
Name the features customers actually choose on and tick who has them.
STEP 3
Position on the map
Choose two axes (price, depth, segment) and score each company 0–100.
STEP 4
Use it in your deck
Print to PDF or export CSV for your pitch deck or market memo.

Making a competition slide investors believe

Avoid the slide where you tick every box and competitors tick none. Pick features where you genuinely win, acknowledge where incumbents are strong, and explain why your wedge is hard to copy.

A market map of many startups in a sector is also useful for investors scanning a category; add each company with funding stage and position.

Frequently asked questions

How do I do a competitor analysis for a startup?

List direct, indirect and status-quo alternatives, compare them on the features and price points customers care about, then position them on two axes that show your differentiation.

What axes should I use on a 2×2?

Axes that reflect real buying decisions, such as price vs depth, SMB vs enterprise focus, or self-serve vs sales-led.

Can I save my map?

Yes, it is saved in this browser. Print to PDF or export CSV to share.

Is this tool free? Do I need to sign up?

Yes. It is completely free, needs no login and has no usage limit. FastFee builds payment collection software; these startup and investor tools are free resources for founders, angels and fund managers.

Is my data private?

Yes. Everything you type stays in your own browser on this device (local storage). Nothing is uploaded to FastFee. Export or print a copy if you need to keep it.

Use it together with

Category Saturation Analyzer →Score sector crowding from funded competitors, late-stage leaders and capital vs market size.TAM SAM SOM Calculator & TAM Sanity Checker →Bottom-up or top-down market size, plus a sanity check of the TAM claimed in a deck.

Extend your runway by getting paid faster

Automatic WhatsApp and SMS payment reminders before and after due dates
UPI, payment links and AutoPay with live paid status and auto receipts
Built for subscription, fee and installment businesses across India

Try FastFee free →Mobile OTP signup. No card required.

More free market size & competition

TAM SAM SOM Calculator & TAM Sanity Checker →Bottom-up or top-down market size, plus a sanity check of the TAM claimed in a deck.Category Saturation Analyzer →Score sector crowding from funded competitors, late-stage leaders and capital vs market size.Startup Funding & Competitor Funding Tracker →Log funding rounds of watched startups and portfolio competitors with amount, investors and date.

Other free startup & investor tool categories

📈 Valuation & Cap Table →Pre and post-money, share price, SAFE and convertible note conversion, cap table, dilution, ESOP pool, vesting and secondary sales.📝 Term Sheet, Legal & Compliance →Term sheet generator and comparator, liquidation preference, anti-dilution, co-founder risk, compliance checklists and governance trackers.💰 Investor Returns →Investor return, MOIC, portfolio IRR (XIRR), exit scenarios, follow-on and pro-rata decisions, and power-law portfolio maths.📊 Startup Metrics & Health →Runway, burn multiple, default alive, CAC/LTV, SaaS, marketplace, fintech, D2C, EdTech and consumer app metrics, benchmarks and revenue quality.🔍 Screening & Due Diligence →Deal screener and ranking, pitch deck review, thesis match, red flags, DD and data room checklists, founder checks and investment memos.🏦 Fund & Syndicate Management →Fund return simulator, management fee, carry waterfall, NAV, syndicate carry and allocation, commitments, capital calls, LP reports and fund expenses.🗂️ Portfolio Management →Portfolio dashboard with runway alerts, monthly MIS collection, investor update generator, follow-ups, value-add, hiring and exits.🤝 Deal Flow & Fundraising →Deal CRM with kanban pipeline, founder fundraising and round closing tracker, auto-tagger, duplicate detector and application form builder.🧾 Free business tools →GST invoices, payment reminders, UPI collection and cash flow tools.