Distributor & Retailer Credit Collection Software for Indian B2B Trade
Automate retailer outstanding recovery — WhatsApp reminders, UPI on every invoice, promise-to-pay tracking, Tally integration, auto-reconciliation.
Built for FMCG, pharma, auto parts, hardware, electrical, agri, chemical, cement, and steel distributors managing 100–5,000+ retailer accounts. FastFee Trade does not replace your Tally / Marg / DMS — it layers on top and handles everything after an invoice becomes overdue.
Trusted by FMCG, Pharma, Auto Parts & Hardware Distributors
The Real Distributor Collection Problem
You supply goods on credit. Retailers accept the invoice with the standard "next week." A month later, your salesman is chasing across 200 shops for cash that was supposed to arrive in 15 days. Meanwhile:
- DSO creeps from 30 to 60 days — ₹50L of working capital stuck at any point
- 2–4% cash leaks between what salesman collected and what actually reached the bank
- Partial payments against random invoices cause "we already paid" disputes
- Chronic defaulters keep taking new supply because manual credit control fails
- Aging happens monthly — you lose 20+ days before spotting a risk
- Salesman time goes to chasing money instead of selling
Tally, Marg, Vyapar, and KhataBook are excellent accounting/inventory tools — but none of them do collection automation. That is the gap FastFee Trade fills.
How FastFee Trade Works
Six steps that turn overdue receivables into cash in your bank — without replacing any of your existing systems.
Import from Tally / Marg / DMS
Sync retailer master + open invoices via CSV, Excel, or API. No re-keying. Retains your existing accounting flow.
Set Credit Terms Per Retailer
Written 7/15/30-day credit limits. System auto-blocks new orders when limit breached until payment.
WhatsApp Invoice + Payment Link
Invoice PDF + UPI link + payment instructions auto-sent 3 days before due date. 90% open rate.
Capture PTP Formally
When retailer says "next week," salesman logs formal Promise-to-Pay. Missed promises trigger auto-escalation.
Escalation Ladder
Day 1 WhatsApp → Day 5 SMS → Day 10 salesman visit → Day 15 owner call → Day 30 legal. Structured, not repeated "kindly pay."
Auto-Reconcile to Ledger
UPI payments matched to invoices by amount + phone + timing. Zero "we already paid" disputes. Pushes back to Tally.
Everything a Distributor Actually Needs
WhatsApp Invoice + Reminders
Every invoice goes with WhatsApp payment link. 90% open vs 20% for SMS. Templates in Hindi + English + regional languages.
UPI QR on Every Invoice
Retailer taps the link, pays via UPI in 30 seconds. No cash friction. No cheque bounce. Instant confirmation.
Promise-to-Pay Tracking
Every "next week" logged formally. PTP dates auto-remind. Broken promises escalate. Retailer reliability score built over time.
Credit Limit + Aging Dashboard
Weekly aging (0-15/16-30/31-45/46-60/60+ days). Credit limit per retailer. Auto-block new orders when breached.
Auto-Reconciliation
UPI + bank + cash payments matched to invoices automatically. Partial payments carry-forward. No spreadsheet reconciliation.
Chronic Defaulter Flag
60+ day overdue on 3+ invoices → auto-flag in dispatch. New supply blocked until recovery.
GST + Tally Compatible
GST-compliant invoices. Push receipts back to Tally/Marg. Retain your accounting stack.
Salesman App
Field staff records cash collected, PTP captured, retailer visits. Cash-in-transit vs deposited tracked per salesman.
DSO + Cash Flow Analytics
Real-time DSO by product/area/salesman. Cash flow forecast next 7/30 days. Working capital analysis.
FastFee Trade vs Tally / Marg / Vyapar / KhataBook
These tools do different jobs. Here is what actually differs.
| Capability | FastFee Trade | Tally / Marg | Vyapar | KhataBook |
|---|---|---|---|---|
| Core Job | Collection automation + recovery | Accounting + inventory | SMB billing | Digital khata for retailers |
| WhatsApp reminder on every invoice | ✓ Native + automated | Manual / add-on | Manual | Basic reminder |
| UPI on every invoice | ✓ Native | Via payment gateway | Via payment gateway | Basic |
| Promise-to-Pay tracking | ✓ Native | ✗ Not core | ✗ | ✗ |
| Credit limit auto-block | ✓ Native | ✓ (Marg has it) | Basic | ✗ |
| Auto-reconciliation UPI→invoice | ✓ Native | Manual | Manual | ✗ |
| Chronic defaulter workflow | ✓ Structured | ✗ | ✗ | ✗ |
| Aging report (weekly) | ✓ Native | ✓ | Basic | ✗ |
| Salesman cash collection app | ✓ Native | Add-on | ✗ | ✗ |
| Works alongside existing tool | ✓ Layer on top | IS the tool | IS the tool | IS the tool |
| Starting price | ₹2,999/mo | Tally: ₹18k+/yr; Marg: ₹9k+/yr | ₹399/mo | Free / freemium |
Comparisons based on publicly available features. Pricing indicative and subject to change — verify with each vendor. See detailed comparisons: Marg alternative · Vyapar alternative · KhataBook alternative
Real Distributor Scenario
Business: A regional FMCG distributor in Maharashtra covering 3 districts, 300+ kirana retailers, ₹6 Cr annual sales.
Before FastFee Trade: Salesman visits every shop for cash + orders. DSO at 55 days. ₹90L stuck in receivables. 8-10 hours/week reconciling UPI payments to Tally by hand. 15 chronic defaulters keep taking new stock. Owner spends 2 days/month on aging analysis.
With FastFee Trade:
- Every invoice auto-sent via WhatsApp with UPI link on Day -3 before due date
- Retailer taps and pays; auto-matched to Tally invoice with zero rekeying
- 3 chronic defaulters flagged in dispatch app — new supply blocked
- Salesman cash collection tracked; ₹8k/month leakage eliminated
- Owner sees real-time DSO, credit exposure, top-defaulter list on phone
90-Day Result: DSO reduced from 55 to 32 days. ₹35L working capital unlocked. Reconciliation time down 80%. New sales growth from freed-up salesman time.
Illustrative scenario based on typical FMCG distributor patterns. Individual results vary by portfolio, adoption, and market conditions.
Transparent Pricing
Starter
- ✓ WhatsApp + UPI invoicing
- ✓ Aging + credit limit
- ✓ Basic reports
- ✓ Tally CSV export
Growth
- ✓ Everything in Starter
- ✓ PTP tracking + escalation
- ✓ Chronic defaulter flag
- ✓ Auto-reconciliation
- ✓ Salesman app
- ✓ API integration
Enterprise
- ✓ Everything in Growth
- ✓ Multi-branch consolidation
- ✓ Custom roles
- ✓ Dedicated CSM
- ✓ Custom Tally/Marg integration
Frequently Asked Questions
What is FastFee Trade?
FastFee Trade is distributor and retailer credit collection software for Indian B2B trade. It automates retailer outstanding recovery via WhatsApp reminders, UPI on every invoice, promise-to-pay tracking, Tally integration, and auto-reconciliation.
Does FastFee Trade replace Tally or Marg?
No. Keep your Tally, Marg, or DMS for accounting and inventory. FastFee Trade layers on top — handling reminders, payments, PTP, escalation, and reconciliation. This avoids migration risk while automating the money workflow.
How does FastFee Trade handle retailer credit and DSO?
FastFee Trade tracks credit limits per retailer, ages receivables weekly, auto-blocks new orders when limit breached, and runs structured escalation for overdue. Distributors typically reduce DSO by 15–25 days within 90 days.
What industries does FastFee Trade serve?
FMCG, pharma, auto parts, hardware, electrical, chemical, cement, agri inputs, steel/TMT, and general wholesale.
How does FastFee Trade compare to Marg, Vyapar, and KhataBook?
Marg is a full DMS/ERP. Vyapar is SMB billing. KhataBook is a digital khata for retailer credit. None of them is collection-first — FastFee Trade specifically handles what happens after an invoice becomes overdue and works alongside them.
See FastFee Trade on Your Retailer List
20-minute live demo. Bring your Tally / Marg export. See collection automation on your real data.
✓ No credit card ✓ Live demo on your data ✓ 14-day trial